6 EASY WAYS TO GET YOUR ONLINE SHOP READY FOR ANY HOLIDAY

1. MAKE AN ANNOUNCEMENT:

Make an announcement on the front page of your website or social media platform like Kate Higgins of LadybugsJewelryChest. Let your customers know you have holiday items in you shop. Then make it easy for them to find these items by creating a *gift guide, or by grouping these items together. Use bold, eye-catching pictures and descriptive text that highlights the benefits of purchasing from your shop.

2. USE YOUR TAGS:

Use the “Tags” section on your website or social media platform to display the most important information about your jewelry. Mariya Zhalnina of BeadCatcher and Ruda of Rudasbeading use holiday-specific tags to help their customers find the holiday inspired jewelry in their shops. To get the most out of your tags, use phrases (“holiday bangle bracelet”) instead of single words (“holiday,” “bangle,” and “bracelet”). Use a variety of keywords in order to target a diverse group of buyers.

3. USE HOLIDAY-SPECIFIC NAMES:

Jean Erickson of Beadditz uses a holiday-specific name for her “Blue Christmas Beaded Purse”. Using this description in the title of her purse makes searching for holiday-specific items easier for her customers.

4. DECORATE, DECORATE, DECORATE:

Make your website a festive place to shop. Decorate with holiday-inspired photography, banners, graphics or color palettes like Ileana Munteanu of Enchanted Beads. When you visit the Enchanted Beads Facebook page you are instantly put in a “holiday mindset”.

5. VARIETY IS THE RIGHT SPICE:

Provide a variety of price points, this improves the gift appeal of your items. Shoppers are looking for gifts for a diverse group of people from relatives to co-workers. Think like a gift-giving shopper!

6. GO THE EXTRA MILE:

Go out of your way to make it easy for your customers to purchase from you. Put together holiday sets or recommend like items in your shop. Provide hassle-free ordering and shipping options. Be clear and realistic about shipping dates. Offer free gift wrapping and free shipping or discounts if you can.

*Check out the gift guide below featuring a sample of what the INBW team members have available for purchase in their shops. Visit each shop to see ALL of their amazing work!